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	<title>Whyte Art</title>
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	<link>http://www.whyte-art.com</link>
	<description>Solid and Consistent Design, with a Creative Twist.</description>
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		<title>Food Made in Italy</title>
		<link>http://www.whyte-art.com/food-made-in-italy/</link>
		<comments>http://www.whyte-art.com/food-made-in-italy/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 19:38:42 +0000</pubDate>
		<dc:creator>darkmartin</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>

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		<description><![CDATA[...are we sure? Identity and branding for the first Symposium on nutrition, traceability and communication.]]></description>
			<content:encoded><![CDATA[<p><img class=" alignnone" title="Food Made in Italy... are we Sure?" src="http://www.whyte-art.com/images/post/Food Made in Italy 00.jpg" alt="Invitation" width="580" height="280" /></p>
<p>We developed the Identity and branding for <a title="Diaita" href="http://www.diaitaa.com">Diaita</a>&#8216;s first Symposium on nutrition, traceability and communication.</p>
<p><img class="alignnone" title="Palazzo dei Normanni" src="http://www.whyte-art.com/images/post/Food Made in Italy 04.jpg" alt="" width="580" height="360" /></p>
<p>The two day event took place on the 12<sup>th</sup> and 13<sup>th</sup> of December 2008, in the<em> Yellow Hall</em> of <em>Palazzo dei Normanni</em> in Palermo, and was attended by many professionals from various fields, as well as by everyone interested on the topics of the Mediterranaen diet and product traceability.</p>
<p><img class="alignnone" title="Food Made in Italy... are we Sure?" src="http://www.whyte-art.com/images/post/Food Made in Italy 01.jpg" alt="" width="580" height="360" /></p>
<p><img class="alignnone" title="Food Made in Italy... are we Sure?" src="http://www.whyte-art.com/images/post/Food Made in Italy 02.jpg" alt="" width="580" height="360" /></p>
<p><img class="alignnone" title="Food Made in Italy... are we Sure?" src="http://www.whyte-art.com/images/post/Food Made in Italy 03.jpg" alt="" width="580" height="360" /></p>
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		<title>DIAITA</title>
		<link>http://www.whyte-art.com/diaita/</link>
		<comments>http://www.whyte-art.com/diaita/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 18:06:52 +0000</pubDate>
		<dc:creator>darkmartin</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Webdesign]]></category>

		<guid isPermaLink="false">http://www.whyte-art.com/?p=13</guid>
		<description><![CDATA[Mediterranean Association for Lifestyle Studies. Visual identity and website development.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Diaita Logo" src="http://www.whyte-art.com/images/post/DIAITA_logo_580.jpg" alt="" width="580" height="360" /></p>
<p>DIAITA is a no-profit association with the Mission of creating synergies between six different areas Professional (nutrition, communication, healtcare, sports, psychology, philosophy) linked by studies on <em>diaetetica</em>, with the classical meaning of <em>anything that deals with health and is used to set up a lifestyle</em>.<img class="alignnone" title="Diaita Visual Identity" src="http://www.whyte-art.com/images/post/DIAITA_identity.png" alt="" width="580" height="580" /></p>
<p>We developed their Visual identity and their <a href="http://www.diaitaa.com">Website</a>.</p>
<p><a href="http://www.whyte-art.com/images/post/DIAITA_logo_580.jpg"></a><a href="http://www.whyte-art.com/images/post/DIAITA_website.jpg"><img class="alignnone" title="Diaita Website" src="http://www.whyte-art.com/images/post/DIAITA_website.jpg" alt="" width="580" height="664" /></a></p>
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		<title>Nu</title>
		<link>http://www.whyte-art.com/nu/</link>
		<comments>http://www.whyte-art.com/nu/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 01:01:12 +0000</pubDate>
		<dc:creator>darkmartin</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Webdesign]]></category>

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		<description><![CDATA[Energy &#038; Consulting. Naming, corporate identity and web design.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Nu Energy &amp; Consulting" src="http://www.whyte-art.com/images/post/Nu_logo_580.jpg" alt="" width="580" height="360" /></p>
<p>[Nu] Energy &amp; Consulting. Naming, corporate identity and website design.</p>
<h3>Logotype // Naming</h3>
<p>The logotype that&#8217;s been developed references, among other things, phonetics. Apparently abstract, if hides different meanings. The name is easy to remember, and is pronounced as the english word &#8220;new&#8221;. But taken singularily, the first letter  is pronounced <em>En</em>, short for Energy, while the letter &#8220;U&#8221; recalls <em>Universal</em>.</p>
<p><em>Nu </em>is also the thirteenth letter of the greek alphabet, so there is also a reference to it&#8217;s representation in physics (<em>wave </em><em>frequency</em>) and financial mathematics.</p>
<h3><strong>Pay Off</strong></h3>
<p><em>Energy &amp; Consulting</em>: the pay-off clarifies the field of the company, Energy Consulting, but also includes simple Consulting or anything that is Energy-related.</p>
<p><img class="alignnone" title="Nu Energy &amp; Consulting Stationery" src="http://www.whyte-art.com/images/post/Nu_identity.png" alt="" width="580" height="580" /></p>
<h3>Website</h3>
<p><span style="color: #0000ee; text-decoration: underline;"><img class="alignnone" title="Nu Energy &amp; Consulting Website" src="http://www.whyte-art.com/images/post/Nu_website.jpg" alt="" width="580" height="667" /><br />
</span></p>
<p><a title="Nu Energy &amp; Consulting" href="http://www.nu-ltd.com">Visit site</a>.</p>
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