[Nu] Energy & Consulting. Naming, corporate identity and website design.

Logotype // Naming

The logotype that’s been developed references, among other things, phonetics. Apparently abstract, if hides different meanings. The name is easy to remember, and is pronounced as the english word “new”. But taken singularily, the first letter  is pronounced En, short for Energy, while the letter “U” recalls Universal.

Nu is also the thirteenth letter of the greek alphabet, so there is also a reference to it’s representation in physics (wave frequency) and financial mathematics.

Pay Off

Energy & Consulting: the pay-off clarifies the field of the company, Energy Consulting, but also includes simple Consulting or anything that is Energy-related.

Website

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